Service Lane Matrix Builder

Step 1: Choose your service lines

Select the services you want to evaluate. You can rename items or add additional services.

Tip: Keep names short—labels are easier to read on the matrix. Long names will still appear in hover details.

What this tool does

Client Pull = how likely prospects recognize the need and seek help (importance + urgency).
Lawyer Fit = your preferences and operational fit (client contact, court time, predictability, etc.).
Margin Potential = ability to deliver profitably at fixed fee (scope control, delegation, friction).
Confidence = data-backed vs best estimate (solid vs dashed outline).

You are building a practice portfolio. The matrix produces an action decision: Scale, Educate, Partner, or Avoid.

Step 2: Score each service line

Use the sliders (1–5). If you want a more quantitative estimate, turn on “Use calculator” to compute and map margin.

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Selected

Client Pull (need recognition + urgency)

3

1 = rarely recognized / low urgency; 5 = obvious, urgent, high-stakes (clients seek help quickly).

Lawyer Fit (preferences + operations)

3

1 = you dislike it or it breaks your delivery model; 5 = energizing, aligned, predictable enough to package.

Profit Margin Potential (fixed-fee deliverability)

3

You can score manually, or turn on the Margin Calculator below to compute and map margin % → score.

Margin Calculator (optional)

Estimates profit and margin using your assumptions. When enabled, the calculator sets the Margin Potential score automatically.

Use calculator

Fixed fee (low)

Fixed fee (high, optional)

Attorney hours

Staff/paralegal hours

Attorney cost rate ($/hr)

Staff cost rate ($/hr)

Use blended labor cost rate instead of separate rates

Blended cost rate ($/hr)

Hard costs ($)

Overhead allocation (% of fee)

Margin score mapping (margin % → Margin Potential 1–5)

Score 2 ≥

%

Score 3 ≥

%

Score 4 ≥

%

Score 5 ≥

%

Default thresholds: 15, 30, 45, 60. If margin % is below the Score 2 threshold, it maps to Score 1.

Confidence

Data-backed Best estimate

“Best estimate” renders as a dashed outline on the chart.

Notes (optional)

Step 3: Matrix view

Hover a bubble for details. Adjust thresholds and lane labels if desired.

Matrix settings

Quadrant threshold (1–5)

3

Typically 3. Raise to be more selective; lower to be more inclusive.

Lane names

High Pull + High Fit

Low Pull + High Fit

High Pull + Low Fit

Low Pull + Low Fit

Display Show bubble labels Show grid Show legend

Bubble position = Pull / Fit. Bubble size = Margin potential. Dashed outline = estimate.

SERVICE LANE MATRIX

Client Pull vs Lawyer Fit

Threshold: 3 • Scale / Educate / Partner / Avoid

Lane summary

Step 4: Export and share

Download the matrix as SVG (best for print/layout) or PNG (best for slides). You can also export/import JSON.

Download graphic

Tip: SVG is ideal for book layout (Illustrator/InDesign). PNG is ideal for PowerPoint/Keynote.

Export data

JSON export is useful for revisiting versions of your practice mix decisions.